How Does Fetch Rewards Make Their Money?

Fetch Rewards is a popular app that rewards users for purchasing items from participating brands at brick-and-mortar stores and online retailers. But how does Fetch Rewards make its money? The answer lies in its unique business model, which involves partnerships with hundreds of major brands.

One way Fetch Rewards made money in the past was through its Mastercard-branded debit card, called Fetch Pay. Cardholders could use this card to make purchases anywhere that Mastercard was accepted, and merchants would be charged an interchange fee by Mastercard. Fetch Rewards would then receive a percentage of this revenue for promoting the card to its users.

However, it appears that Fetch Pay has been discontinued, and Fetch Rewards no longer offers this card. Instead, the company generates revenue through partnerships with its brand partners. These partners pay Fetch Rewards to feature their products on the platform, which provides them with visibility and customers.

Fetch Rewards also makes money by offering exclusive experiences and rewards within its 'Fetch Clubs' program. Brands can offer these exclusive rewards to users who opt-in to their clubs at no cost. This program has been growing in popularity, partly due to funding from outside investors.

In April 2022, Fetch Rewards announced that it had raised $240 million in funding, with a valuation of over $2.5 billion. The company has also received investments from Archer Venture Capital, NielsenIQ, and other companies. With over 17 million monthly users, the reach that Fetch Rewards provides is valuable for CPG companies, restaurants, and retail brands.

In summary, Fetch Rewards makes its money through partnerships with brand partners, who pay to feature their products on the platform. The company also receives funding from investors and generates revenue through its 'Fetch Clubs' program. As the app continues to grow in popularity, it's likely that Fetch Rewards will continue to find new ways to monetize its user base.

How does fetch rewards make their money